Résumé

Communications Specialist

Potter Park Zoological Society

May 2025-Present

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At Potter Park Zoo, I get to combine creativity, strategy, and a love for wildlife every day. I manage our social media presence across platforms, crafting content that educates, entertains, and builds lasting connections with our audience. From animal birthdays to conservation campaigns, if it's making people smile or inspiring them to care about wildlife—chances are, I’m behind it.

In addition to social media, I produce our monthly newsletter, design graphics and signage, coordinate media appearances, and help bring the zoo to the community through outreach and public relations.

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✨ Highlights:

• Consistent growth in social media followers and engagement
   

• Boosted newsletter reach and subscriber count with fresh, engaging content
   

• Developed playful, pun-filled campaigns that bring attention to animal care and conservation
   

• Collaborated with animal care staff to tell behind-the-scenes stories that resonate with guests

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Whether it’s a red panda birthday post or a conservation call to action, I love turning everyday moments at the zoo into stories that stick.

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News 10+ Executive Producer & Anchor
WILX News 10 - Lansing, MI

​June 2022 - February 2025

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• Produce and anchor multi-platform digital segments both solo and with meteorologists, reporters in the field and in the newsroom, and news anchors

• Work with Gray stations across the country to take live feeds of breaking news events

• Create graphics and lower thirds

• Set up and monitor events on live stream across multiple platforms, including Facebook, the station website, and the mobile app

• Edit video elements as necessary​

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Digital News Producer & Reporter
WILX News 10 - Lansing, MI

​October 2020 - February 2025

 

• Review morning newscasts and write necessary news articles for the station website

• Clip video from newscasts and add to web stories

• Receive news releases and hunt for leads on additional stories to write for the website and have reporters follow up on/add to later

• Schedule social media posts of local, national, and international web stories through Social News Desk

• Create push alerts, sending news, weather, sports, and traffic updates to mobile app users

• Communicate with reporters, meteorologists, assignment editor, and executive producers for any live streaming opportunities, including Facebook and Instagram Lives from reporters and meteorologists, throughout the day 

• Create social graphics to engage audience members

• Monitor engagement rates through CrowdTangle, Chartbeat, and Taboola

• Served as acting Digital Executive Producer from September 2024-February 2025

On-Field Emcee

Lansing Lugnuts (MiLB) - Lansing, MI

2022 Season

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• Greet baseball fans as they enter Jackson Field

• Work alongside the "Pit Crew" to sign up fans for games between innings

• Emcee games, including physical games like oversized boxing, trivia games on multiple topics, and more

• Assisted fans and players during team meet & greets

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Freelance Social Media Manager

​2018 - present

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• Create and manage social media accounts across multiple platforms​

• Create original content to feature on accommodating platforms

• Clients include the City of Lapeer (2019-2022) and The Flint Monster Society (ongoing)

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Active Entertainment Hostess
The HUB Stadium - Auburn Hills, MI

​August 2018 - April 2019

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• Book lanes for bombowling and axe-throwing in person, over the phone, and via email​

• Upon arrival at check-in, obtain signed waivers and verify reservations

• Guide parties to their lanes for bombowling and explain the rules of the game; introduce parties to their "Axpert" coach for axe-throwing

• Ensure guests have a fun, unique experience  while participating in some of the fastest-growing forms of entertainment in Metro Detroit

 

 

Legal Assistant

Bowman and Brooke LLP - Bloomfield Hills, MI

August ​2015 - January  2018

 

• Assisted paralegals on Ford Discovery at a National Product Liability Defense Firm​

• Assisted firm's Private Investigator with research on companies/organizations and social media research on plaintiffs

• Quickly became the go-to employee for social media work across a firm with 13 locations coast-to-coast

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In-Arena Hostess & Social Media Manager

St. Clair Shores Fighting Saints (FPHL) - St. Clair Shores, MI

October ​2015 - May 2016

 

• Hosted all pre-game, intermission, and post-game activities

• Interviewed the "first star" immediately after the game

• Updated Twitter and Instagram during all home games and away games in Port Huron, MI

• Served as team photographer

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In-Arena Hostess

Port Huron Prowlers (FPHL) - Port Huron, MI

October ​2014 - September 2015

 

• Hosted all pre-game, intermission, and post-game activities

• Developed and executed games during intermissions and media time-outs

• Interviewed the "first star" immediately after the game

• Assisted fans and players during team meet & greets