Hi! I’m Krystle, a Michigan-based multimedia storyteller, podcaster, and digital producer passionate about compelling narratives and meaningful connections.

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My interest in storytelling started early — right around the same time as my love for sports. Growing up, I was the kid who watched the evening news with my parents, waited for the sports segment, and knew before high school was over that journalism was where I wanted to be.

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When my high school didn’t have a newspaper or TV station, I created my own outlet — writing game recaps, creating news updates from home, and finding any excuse to tell stories and share them with others. That curiosity followed me to the University of Michigan–Flint, where I immersed myself in campus media, serving as a sports reporter, photographer, music columnist, web design editor, and social media editor for the student-run newspaper. I focused on gaining experience across platforms, pairing my work with the campus newspaper with broadcast internships at the local NBC affiliate and an active rock radio station.

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Sports opened the door, but they didn’t limit me. After graduating, I found myself drawn to the creative and operational side of live events, working in game-day operations, media, and social roles for multiple professional hockey franchises. I spent several years in sports media as a reporter and editor, covering collegiate and professional hockey and mentoring writers across the United States and Canada for an all-female-run sports media outlet.

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That foundation led me into broadcast news, where I worked as a digital news producer at WILX News 10. In that role, I wrote and edited web content, managed social platforms, anchored OTT streams, coordinated live coverage, and translated breaking news into clear, engaging digital storytelling under deadline.

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Most recently, I transitioned into strategic communications for a mission-driven organization focused on education, conservation, and community engagement. As a Communications Specialist, I led social media strategy and content creation across platforms, produced newsletters, designed graphics and signage, supported media relations and community outreach, and drove significant audience growth through data-informed strategy and creative storytelling. It was a role that combined everything I love — creativity, analytics, and purpose-driven communication.

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Along the way, I’ve continued to build my skill set through certifications in Adobe Content Creation, Social Media Content & Strategy, and G.H.O.S.T. human trafficking awareness, reinforcing my commitment to ethical storytelling, digital best practices, and community-focused work.

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At the core of everything I do is the same motivation that started back in middle school: turning moments into stories that connect people. Whether through sports, news, or mission-driven communications, I specialize in building authentic digital voices, creating content that resonates, and helping organizations engage meaningfully with their audiences.